🐺 Family Den Call Companion

Rapport & Frame

Target: 0:00 – 5:00 · Set the tone, lock in collaborative frame

First 5 minutes. Brief small talk, then immediately set the frame. Goal is making them feel like this is a collaborative conversation, not a sales pitch. End with two micro-commitments ("sound fair" + "cool").

Open

"Hey [name] — Moody. How you doing today?"

[Brief small talk — 60 seconds MAX.]

Set the Frame

"Cool. So before we dive in, let me set the frame for the next 45 minutes so we're both on the same page.

This isn't a pitch call. I'm not going to spend 45 minutes convincing you trading is worth it. You already know — you wouldn't have applied otherwise.

What we're actually doing today is figuring out three things:

One — where you are right now.
Two — where you're actually trying to go.
Three — whether The Family Den is the right next step to bridge those two things.

If it is, I'll lay out exactly what enrollment looks like and we can decide on the call. If it's not, I'll tell you that too.

Sound fair?"

[They say yes.]

Honesty Ask

"One thing I'd ask before we start — be honest with me. About the money side, about the doubts, about what you've been carrying that maybe you haven't said out loud to anyone yet. That's where the real conversation lives. Cool?"

[Yes.]

"Alright — let's get into it."

⚡ Power Move

"Sound fair?" and "Cool?" are micro-commitment locks (Cialdini). Each yes increases the likelihood of a yes at the close. Don't skip them.

Discovery / Diagnosis

Target: 5:00 – 20:00 · You listen 80%, talk 20%

The most important phase. Don't pitch. Ask. Listen. Take notes verbatim — their exact words feed the prescription script automatically.

Q1 — Why Now

"Walk me through what made today the day you decided to apply. What's been going on in your life that made trading something you wanted to get serious about — not just think about?"

Listen for: specific emotional trigger (job loss, family pressure, money fear).

Q2 — Current State

"Where are you at with trading right now? Walk me through it — what you've tried, what's been working, what hasn't."

Listen for: experience level, profitability, time in markets.

Q3 — Pain Underneath ⚡

"When you think about your trading right now, what's the part that's been weighing on you most? Not the technical stuff — the part keeping you up."

Listen for: REAL pain. Write the EXACT words they use.

Q4 — Cost of Staying Still ⚡

"If nothing changes — and I mean nothing — and you're sitting here a year from now in the same spot, what does that cost you? Financially, sure. But also in your marriage, with your kids, in how you feel about yourself."

Agitation question. Don't put words in their mouth — make them say it.

Q5 — The Vision ⚡

"Flip it. 12 months from now you've cracked this. You're consistently profitable. Walk me through a normal Tuesday."

Listen for specifics: time, income, family. Where does their energy lift?

Q6 — What's Stopping Them ⚡

"Between where you are and where you want to be — there's a gap. What do YOU think has been keeping you from closing it on your own?"

They self-diagnose. Whatever they say IS what TFD solves.

Q7 — What They've Tried

"What have you tried so far to fix this? Other programs, communities, courses, anything?"

Note what they've burned out on. Don't trash competitors.

Transition / Trial Close

Target: 20:00 – 23:00 · Replay their words · Get commitment

Pivot from listening to prescribing. Replay their pain, vision, and gap in their own words. Then trial close — get them to commit they'd do the work if shown the path.

Mirror Their Words

"Okay — I want to play back what I'm hearing, just to make sure I'm getting this right.

You've been [their current state]. You've tried [what they've tried]. What's actually been keeping you stuck is [their self-diagnosed gap]. And what you actually want is [their vision]. The cost of staying where you are isn't just money — it's [emotional cost].

Did I get that right?"

[They say yes. Or they correct you — even better, now they're engaged.]

⚡ The Trial Close (do not skip)

"Okay. One more thing before I show you what we'd actually do together.

If I could show you a path where, over the next 90 days, you closed that gap — for real — and you knew exactly what to do every single trading day, would you be the kind of person who'd actually follow through? Or would you find a reason to back out?"

[If they say "I'd follow through" — green light. If they hesitate: "What would make you back out?" — address the objection NOW, before you pitch.]

⚡ Why This Works

You're getting them to commit out loud that they'd actually do the work. Now when you prescribe, they can't say "I'm not ready" without contradicting themselves. Hormozi's trial close — locks the close before you've even pitched.

Prescription / The Offer

Target: 23:00 – 35:00 · Map their pain to your solution · Anchor on recommended tier

Pitch using THEIR language, mapped to THEIR problems. Capital budget at top determined the recommended tier. Click each pain point dropdown to deliver the matching solution.

⚡ Recommended Tier (based on their budget)

Select capital budget at top to see recommendation

Pick their answer from the dropdown above to auto-select the right tier and personalize the pitch.

Lead In

"Okay [name]. Here's what I think the right move is for you. Let me walk you through The Family Den — but I'm only going to talk about the parts that solve the specific things you just said."

Click whichever pain point they raised in Discovery. The matching solution opens — deliver it in their language.

"I don't have a real system"▶

"You said you don't have a real system — and that's the biggest leak in your trading right now.

The WLR System is what we use inside The Family Den. Six conditions have to align before a trade is valid. The charts are pre-marked daily by me — you open your platform and the analysis is done.

No emotional entries. No guessing. The system decides, you execute."

"I'm too emotional / I keep changing strategies"▶

"You said you keep changing strategies and you trade emotionally. That's the #1 reason 95% of retail traders blow up.

The reason WLR fixes that is because the system is binary — either six conditions align or they don't. There's nothing to second-guess.

Within 30 days, the emotion gets engineered out of your trading."

"I'm doing this alone"▶

"You said you're doing this alone. That's actually the biggest thing The Family Den fixes.

200+ Christians inside. Daily live trading where you watch me take real trades — wins and losses, no highlight reel. Weekly group calls. Private community.

Plus you have direct 1-on-1 access to me. You text me, I respond. That's not part of a higher tier — that's just what this is."

Map to their vision (Q5)▶

"You said what you actually want is [their vision].

That's what this is built for. Not 'I made money trading once.' Consistent, repeatable profitability that supports the life you just described.

The 90-day timeline isn't marketing — that's how long it takes for the system to become muscle memory."

Use their cost-of-inaction (Q4)▶

"And remember what you said earlier — the cost of staying where you are isn't just money. It's [their cost].

That's the real number on the table here. Not the investment. The cost of not deciding."

"I don't have enough experience"▶

"That's actually the best position to be in. You don't have bad habits to unlearn.

The WLR System was built so a Christian with zero experience can follow it. Six conditions tell you when. Pre-marked charts tell you where. The system does the thinking — you execute.

Plus you have me. You're not figuring it out alone."

💰 The Guarantee (deliver verbatim)

"And here's how serious I am about this. The guarantee is consistent profitability in 90 days — or I keep coaching you for free until you're there.

That's not a money-back guarantee. Money-back means I take your money, fail you, and hand it back. My guarantee means I don't stop coaching you when the calendar says 90 days. I stop when you're actually profitable.

That's the level of skin in the game I have."

Price Reveal

"Investment ranges from $2,500 to $10,000 depending on the depth of program that makes sense for where you are. Three tiers — let me walk you through them."

⚡ Anchor Back to Recommended Tier

"But honestly — for where you are right now, what you described, this tier is built for you. Then move to Close."

The Close

Target: 35:00 – 45:00 · Ask · Wait · Convert hesitation to a real answer

Don't fill the silence. Ask the question, wait. Whoever talks first loses. Route based on what they say.

⚡ The Close Question

"So that's the program. That's the guarantee. That's the investment.

Does this feel like the right move for you, [name]?"

[WAIT. Do not fill the silence.]

🟢 If They Say YES

"Awesome. Let me grab my laptop and get you enrolled right now. Two minutes."

Send payment link via Stripe/GHL. Stay on the line until payment confirms.

"Welcome to The Family Den. Here's what happens next..."
Walk through onboarding.

🟡 If They Say "Let Me Think About It"

Do NOT just let them go. This is where most calls die.

"Totally fair. Before you do — can I ask what specifically you want to think about? I want to make sure I'm not leaving you with bad information."

Listen for the REAL objection. Almost always Price, Spouse, or Timing. Click the objection in the right sidebar for the rebuttal.

🔴 If They Say NO

"Totally respect that. Can I ask what specifically didn't land? Just so I'm clear on whether it's a fit issue or a timing issue."

If truly not a fit — honor it. If it's price or fear disguised as 'not for me' — address once, gently, let go.

"Okay — I appreciate the honesty. Door's not closed. If anything shifts in the next few months, shoot me a text. You have my number."

⚡ Non-Negotiable Rule

After "Does this feel like the right move?" — SHUT UP.

Count to 10 in your head. First to speak loses. They will either commit or surface the real objection. The silence is your friend.

History & Stats

All-time performance · Top objections · Call log

Total Calls

Close Rate

Revenue Closed

Avg Call Length

No objections logged yet

Prospect

Date

Length

Outcome

No calls saved yet.

Click to see rebuttal. Every click is logged for stats. Their answers auto-populate.

"Okay — let's talk about it. You said earlier that staying where you are for another year costs you [their Q4 answer].

The investment is the tier I recommended. The question isn't whether you can afford the program. The question is whether you can afford another year of the same thing. Which one is more expensive?"

If they push back — offer 3-pay or 6-pay.

"Got it. When are you talking to them?

[Lock in a specific time.]

What's the conversation going to look like? Here's what usually happens: the spouse asks two questions, and if you can't answer them clearly, the answer becomes no by default.

Q1: 'How much is it?' → easy.
Q2: 'What if it doesn't work?' → I keep coaching for free until it does. Risk gone.

Want me to send you a quick email summary you can show them?"

"Help me understand what 'right timing' looks like. What needs to be true for you to be ready?

You said earlier that nothing changing for another year costs you [their Q4 answer]. Waiting for the right timing IS letting another year pass. The right timing is when you decide to make it the timing."

"Totally fair. Before you do — can I ask what specifically you want to think about? I want to make sure I'm not leaving you with bad information."

Listen for the REAL objection underneath. Almost always Price, Spouse, or Timing. Route to that rebuttal.

If they can't articulate it: "If you can't tell me what you're thinking about, it might just be the moment. That voice from earlier — don't let it talk you out of this."

"What account size are you working with?

Here's the truth: account size determines your speed, not your skill. The system works the same on $500 as $50,000. Percentages don't change — dollar amounts do.

90 days of building the skill on a smaller account is way more valuable than 90 days of waiting until you have 'enough' — because by the time you have it, you still won't know how to deploy it."

"Real question, real respect.

Trading isn't gambling. Gambling is putting money on something with zero edge. Trading with a system is calculated risk based on probability — same as running a business or investing in real estate.

Proverbs 13:11: 'Dishonest money dwindles away, but whoever gathers money little by little makes it grow.'

Proverbs 21:5: 'The plans of the diligent lead to profit, as surely as haste leads to poverty.'

Trading the way I teach IS Biblical stewardship. Patience. Discipline. Diligence."

"I respect that. Last thing I want is for you to be in two places at once and serious about neither.

Is the other program built for Christians specifically? If not, you're going to keep running into the same wall: a community that doesn't share your values, no faith framework, gurus who care about your money more than your soul.

That's the part you can't outrun. It's why The Family Den exists."