Rapport & Frame
Target: 0:00 – 5:00 · Set the tone, lock in collaborative frame
First 5 minutes. Brief small talk, then immediately set the frame. The goal is making them feel like this is a collaborative conversation, not a sales pitch. End with two micro-commitments ("sound fair" + "cool").
Open
"Hey [name] — Moody. How you doing today?"
[Let them answer. Brief small talk — weather, where they're calling from, whatever's natural. 60 seconds MAX.]
[Let them answer. Brief small talk — weather, where they're calling from, whatever's natural. 60 seconds MAX.]
Set the Frame
"Cool. So before we dive in, let me set the frame for the next 45 minutes so we're both on the same page.
This isn't a pitch call. I'm not going to spend 45 minutes convincing you trading is worth it. You already know that — you wouldn't have applied otherwise.
What we're actually doing today is figuring out three things:
One — where you are right now. What you've tried. What's working. What isn't.
Two — where you're actually trying to go. Not the surface answer. The real one.
Three — whether The Family Den is the right next step to bridge those two things.
If it is, I'll lay out exactly what enrollment looks like and we can decide on the call. If it's not, I'll tell you that too — and I'll point you to whatever you actually need instead.
Sound fair?"
[They say yes. They always say yes.]
This isn't a pitch call. I'm not going to spend 45 minutes convincing you trading is worth it. You already know that — you wouldn't have applied otherwise.
What we're actually doing today is figuring out three things:
One — where you are right now. What you've tried. What's working. What isn't.
Two — where you're actually trying to go. Not the surface answer. The real one.
Three — whether The Family Den is the right next step to bridge those two things.
If it is, I'll lay out exactly what enrollment looks like and we can decide on the call. If it's not, I'll tell you that too — and I'll point you to whatever you actually need instead.
Sound fair?"
[They say yes. They always say yes.]
Honesty Ask
"One thing I'd ask before we start — be honest with me. About the money side, about the doubts, about what you've been carrying that maybe you haven't said out loud to anyone yet. That's where the real conversation lives. Cool?"
[Yes.]
"Alright — let's get into it."
[Yes.]
"Alright — let's get into it."
⚡ Power Move
"Sound fair?" and "Cool?" are micro-commitment locks (Cialdini). Each yes increases the likelihood of a yes at the close. Don't skip them.
Discovery / Diagnosis
Target: 5:00 – 20:00 · You listen 80%, talk 20% · Take notes
The most important phase. Don't pitch. Don't teach. Ask. Listen. Take notes verbatim — you'll use their exact words in the prescription phase.
Q1 — Why Now
"Walk me through what made today the day you decided to apply. What's been going on in your life that made trading become something you actually wanted to get serious about — not just think about?"
Listen for: a specific event (job loss, family pressure, money fear, recent loss, hitting a number). This is the emotional trigger.
Q2 — Current State
"Where are you at with trading right now? Walk me through it — what you've tried, what's been working, what hasn't."
Listen for: experience level, profitability, edge or lack of one, time in markets.
Q3 — Pain Underneath ⚡
"When you think about your trading right now, what's the part that's been weighing on you most? Not the technical stuff — the part that's been keeping you up."
Listen for: REAL pain. Money lost, wife frustrated, feeling stupid, feeling alone. Write the EXACT words they use.
Q4 — Cost of Staying Still ⚡
"If nothing changes — and I mean nothing — and you're sitting here a year from now in the same exact spot, what does that cost you? Financially, sure. But also in your marriage, with your kids, in how you feel about yourself."
Agitation question. Don't put words in their mouth — make them say it. The more they articulate it, the more motivated they are to act.
Q5 — The Vision ⚡
"Flip it. 12 months from now, you've actually cracked this. You're consistently profitable. What does that life look like? Walk me through a normal Tuesday."
Listen for specifics: time freedom, income number, family time. Watch where their energy lifts.
Q6 — What's Stopping Them ⚡
"So here's where I want to get honest. Between where you are and where you want to be — there's a gap. What do YOU think has been keeping you from closing it on your own?"
They usually self-diagnose accurately. "No system." "Too emotional." "Doing it alone." Whatever they say IS what The Family Den solves.
Q7 — What They've Tried
"What have you tried so far to fix this? Other programs, communities, courses, anything?"
Don't trash competitors. Note what they've burned out on so you can position TFD as different.
Transition / Trial Close
Target: 20:00 – 23:00 · Replay their words back · Get their commitment
The pivot from listening to prescribing. Replay their pain, vision, and gap in their own words. Then ask the trial close — get them to commit to themselves that they'd actually do the work if shown the path.
Mirror Their Words
"Okay — I want to play back what I'm hearing, just to make sure I'm getting this right.
You've been [Q2: their current state]. You've tried [Q7: what they tried]. What's actually been keeping you stuck is [Q6: their self-diagnosed gap]. And what you actually want is [Q5: their vision]. The cost of staying where you are isn't just money — it's [Q4: emotional cost].
Did I get that right?"
[They say yes. Or they correct you, which is even better — now they're actively engaged.]
You've been [Q2: their current state]. You've tried [Q7: what they tried]. What's actually been keeping you stuck is [Q6: their self-diagnosed gap]. And what you actually want is [Q5: their vision]. The cost of staying where you are isn't just money — it's [Q4: emotional cost].
Did I get that right?"
[They say yes. Or they correct you, which is even better — now they're actively engaged.]
⚡ The Trial Close (do not skip)
"Okay. So let me ask you one more thing before I show you what we'd actually do together.
If I could show you a path where, over the next 90 days, you closed that gap — for real — and you knew exactly what to do every single trading day, would you be the kind of person who'd actually follow through? Or would you find a reason to back out?"
[Their answer matters here. If they say "I'd follow through" — green light to pitch. If they hesitate or hedge, dig in: "What would make you back out?" — and address that objection now, BEFORE you've pitched.]
If I could show you a path where, over the next 90 days, you closed that gap — for real — and you knew exactly what to do every single trading day, would you be the kind of person who'd actually follow through? Or would you find a reason to back out?"
[Their answer matters here. If they say "I'd follow through" — green light to pitch. If they hesitate or hedge, dig in: "What would make you back out?" — and address that objection now, BEFORE you've pitched.]
⚡ Why This Works
You're getting them to commit to themselves — out loud — that they'd actually do the work if shown the path. Now when you prescribe, they can't say "I'm not ready" without contradicting what they just said. This is Hormozi's trial close — locks the close before you've even pitched.
Prescription / The Offer
Target: 23:00 – 35:00 · Map their pain to your solution · Anchor on Tier 2
Now you pitch — but using THEIR language, mapped to THEIR problems. Reference their actual words from Discovery. Start with Tier 2 (your target). Mention Tier 1 and Tier 3 as alternatives. Anchor back to Tier 2.
Pain Underneath (Q3) — mirror this
Their Q3 answer will appear here once you fill it in Discovery
Self-Diagnosed Gap (Q6) — this is what TFD solves
Their Q6 answer will appear here
Their Vision (Q5) — what they're buying
Their Q5 answer will appear here
Cost of Inaction (Q4) — use in close
Their Q4 answer will appear here
Lead In
"Okay. Here's what I think the right move is for you. Let me walk you through The Family Den — but I'm only going to talk about the parts that solve the specific things you just said."
🐺 INNER CIRCLE
$5,000
Christian who knows they learn faster with direct access. Has capital. Wants to compress the timeline. 70% of buyers should land here.
- Everything in Foundation
- Weekly 1-on-1 calls with Moody for 90 days (12 calls)
- Direct text access to Moody (24-hr response)
- Personal trade review — submit weekly, get audited feedback
- Custom risk + capital plan for your account size
- Priority access on group calls
"This is the version most Christians choose. You get the system, the community, AND weekly 1-on-1s with me. Direct access to my phone. We're looking at your trades together every single week. This is what closes the timeline from 90 days to 60 days for most people."
🐺 THE FOUNDATION
$2,500
Christian who's serious but starting with limited capital. Wants the system and community without heavy 1-on-1.
- Full WLR System (proprietary indicator + pre-marked charts)
- 90-day curriculum (recorded modules)
- Private community (200+ Christians)
- Weekly group coaching calls (Tues/Fri)
- Trading journal + accountability framework
- 90-day "Consistent Profitability" Guarantee
- 2 x 1-on-1 calls with Moody during the 90 days
"If you want everything except the weekly 1-on-1s — you're more of a self-starter, you'd rather absorb the material on your own and tap into me when you really need it — that's The Foundation at $2,500."
🐺 THE FAMILY OFFICE
$10,000
Done playing small. Has serious capital ($25K+). Treating this as full career transition.
- Everything in Inner Circle
- 2 x 1-on-1 calls per week for 90 days (24 calls)
- 24-hour text response, 7 days a week
- Live trading with Moody (90-min sessions, private screen share)
- Personal capital deployment + scaling plan
- Extended access — 6 months instead of 3
- One extended planning call at end of 90 days
"If you want the highest level of access — usually for Christians who already have meaningful capital and they're treating this as a full career transition — that's The Family Office at $10,000."
⚡ Anchor Back to Tier 2
"But honestly — for where you are right now, what you described, Inner Circle is built for you. The weekly 1-on-1s are where most of the breakthroughs happen for Christians in your situation."
Now move to the Close phase.
Now move to the Close phase.
💰 The Guarantee (deliver verbatim)
"And here's how serious I am about this. The guarantee is consistent profitability in 90 days — or I keep coaching you for free until you're there.
That's not a money-back guarantee. Money-back means I take your money, fail you, and hand it back. My guarantee means I don't stop coaching you when the calendar says 90 days. I stop when you're actually profitable.
That's the level of skin in the game I have. Because I built this to actually work, not to sell."
That's not a money-back guarantee. Money-back means I take your money, fail you, and hand it back. My guarantee means I don't stop coaching you when the calendar says 90 days. I stop when you're actually profitable.
That's the level of skin in the game I have. Because I built this to actually work, not to sell."
The Close
Target: 35:00 – 45:00 · Ask · Wait · Convert "think about it" into a real answer
Don't fill the silence. Ask the question, wait for them to answer. Whoever talks first loses. Then route to the right path based on what they say.
⚡ The Close Question
"So that's the program. That's the guarantee. That's the investment.
Here's the question I want to ask you straight up:
Does this feel like the right move for you?"
[WAIT. Do not fill the silence. Let them answer.]
Here's the question I want to ask you straight up:
Does this feel like the right move for you?"
[WAIT. Do not fill the silence. Let them answer.]
🟢 If They Say YES
"Awesome. Let me grab my laptop and get you enrolled right now. Two minutes."
Send payment link via Stripe / GHL while on the call. Stay on the line until payment confirms.
"Welcome to The Family Den. Here's what happens next..."
Walk through onboarding — confirmation email, intake form, community access, first 1-on-1 booking.
Send payment link via Stripe / GHL while on the call. Stay on the line until payment confirms.
"Welcome to The Family Den. Here's what happens next..."
Walk through onboarding — confirmation email, intake form, community access, first 1-on-1 booking.
🟡 If They Say "Let Me Think About It"
Do NOT just let them go. This is the moment most calls die.
"Totally fair. Before you do — can I ask you what specifically you want to think about? Because I want to make sure I'm not leaving you with bad information."
Listen for the REAL objection. It's almost always one of three things: Price, Spouse, or Timing. Click the objection in the right sidebar for the rebuttal.
"Totally fair. Before you do — can I ask you what specifically you want to think about? Because I want to make sure I'm not leaving you with bad information."
Listen for the REAL objection. It's almost always one of three things: Price, Spouse, or Timing. Click the objection in the right sidebar for the rebuttal.
🔴 If They Say NO
"Totally respect that. Can I ask what specifically didn't land? Just so I'm clear on whether it's a fit issue or a timing issue."
Listen. If it's truly not a fit — honor that. If it's a price or fear objection disguised as 'not for me' — address it once, gently, then let it go.
"Okay — I appreciate the honesty. Door's not closed. If anything shifts in the next few months and you want to revisit it, just shoot me a text. No re-application needed. You have my number."
Tag them in GHL as "Closed Lost — Not Ready" and let the long-term nurture sequence do the work.
Listen. If it's truly not a fit — honor that. If it's a price or fear objection disguised as 'not for me' — address it once, gently, then let it go.
"Okay — I appreciate the honesty. Door's not closed. If anything shifts in the next few months and you want to revisit it, just shoot me a text. No re-application needed. You have my number."
Tag them in GHL as "Closed Lost — Not Ready" and let the long-term nurture sequence do the work.
⚡ Non-Negotiable Rule
After "Does this feel like the right move?" — SHUT UP.
Count to 10 in your head if you have to. The first person to speak loses. They will either commit, or they will surface the real objection. Either way, the silence is your friend.
Count to 10 in your head if you have to. The first person to speak loses. They will either commit, or they will surface the real objection. Either way, the silence is your friend.
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